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Straight My Teeth: A Simplified 2024 Review

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Once a direct seller of clear aligners, Straight My Teeth has pivoted from its original business model. The company, which had made a name for itself by providing affordable and convenient orthodontic care, ceased selling its own aligners.

As of today (April 2024), it stands as a marketplace, offering a comprehensive guide to those seeking orthodontic treatment. By navigating customers through a myriad of brands and products, Straight My Teeth ensures that patients find the right solution for their dental needs.

This Straight My Teeth review takes you through all we currently know of the pivoted brand, exploring various facets, including:

  • Understanding Straight My Teeth;
  • Exploring how Straight My Teeth currently works;
  • Cost breakdown.

Understanding Straight My Teeth

StraightMyTeeth was founded in 2018 with the clear aim of providing effective and affordable clear aligners to its patients. There was a boom in the clear aligner industry at this time, with many brands popping up almost everywhere. The cost of clear aligners in the UK was still a little higher, so this company sought to make these products more affordable.

StraightMyTeeth was an efficient and convenient invisible aligner company whose method of operation was pretty much similar to that of many other brands.

Here’s a summary of how StraightMyTeeth aligners used to work:

Order the impression kit
Order the impression kit

The first step required you to make an order on the company’s website. You may first have to answer a few questions to determine your eligibility for their products. After confirmation, Straight My Teeth mails an impression kit to your doorstep.

Create impressions for your teeth
Create impressions for your teeth

The next step is for you to create impressions of your teeth using the materials provided. The kit comes with a set of instructions to guide you on how to go about the process. Moreover, the customer service was easily reachable to guide you through the process.

Once you are done, you are required to mail the impressions using the prepaid mailing service from the company.

Fabrication of the aligners
Fabrication of the aligners

Once Straight My Teeth receives your impressions, they go through them to clearly understand more about your situation and desires. If you are a good candidate, then they go ahead to fabricate the aligners, based on these impressions.

In most cases, this process took a few days before they shipped the completed product back to you.

Work on your smile
Work on your smile

You will wear the aligners for the recommended period or as per the instructions provided. In most cases, the customers were fairly satisfied with their results, proving that, indeed, this company was worth it.

Here’s a short video the company uploaded before, showcasing how they operate and highlighting their process for creating clear aligners using patented technology.

Then What Happened?

Straight My Teeth enjoyed a period of positive customer feedback for its clear aligner services. However, towards the end of 2022, a noticeable shift occurred.

Straight My Teeth review s in Trustpilot screenshot

As seen, the majority of the users gave the company a five-star rating. However, when the company went under, almost every user gave it a one-star rating, as it appears the company completely ignored their (former) customers.

An influx of negative reviews began to surface, primarily concerning customer service and communication issues. Customers reported a decline in the quality of service, with particular emphasis on the following points:

  • Communication Breakdown: There was a significant increase in complaints about poor communication, with customers finding it increasingly difficult to receive timely and clear responses from the company.
  • Customer Service Deterioration: The level of customer support appeared to wane, especially once treatment had commenced, leaving many customers feeling neglected and frustrated.
  • Product and Service Delivery: Issues with the delivery of aligners and retainers became more common, with some customers reporting incomplete treatments or difficulties obtaining necessary adjustments.
  • Closure Signs: By early 2024, reports of bounced emails, a non-responsive customer service line, and closed physical locations suggested that the company had ceased operations.

These indicators paint a picture of a company struggling to maintain its service standards, ultimately leading to its shutdown. The exact reasons remain unconfirmed, but the pattern of customer experiences suggests operational and possibly financial challenges.

The company currently has a poor rating of 2.8 stars out of 5 on TrustPilot, where most negative reviews began pouring in late 2022. This was when the company presumably started going under.

Here are a few reviews from previous users:

From these reviews, you can notice that most of the negative feedback comes from the company going under and without any solid plan to assist the existing clientele.

The last reviewer on the list shared a message they received from the company that wasn’t helpful at all, as they didn’t offer solid assistance and, instead, asked them to go to their dentist for help. Generally, this undermines the whole point of at-home aligners.

Nevertheless, there were many satisfied customers who used the company’s products. However, it would be fair to note that the majority of these reviews were before the company went bust.

Fast forward, the company has pivoted from directly crafting clear aligners for its customers to providing a platform to help patients determine the best aligner treatment for their needs.

Let’s now explore how Straight My Teeth currently works.

How Does Straight My Teeth Work?

Straight My Teeth currently operates as a comprehensive online resource for people seeking information on general, orthodontic, and specialized dental care. With a passion for oral health and a commitment to helping people achieve confident smiles, Straight My Teeth simplifies the process of choosing the right clear aligner brand.

In 2024, the company continues offering insights into various leading brands in the clear aligner market.

The company goes above and beyond to simplify the process of finding the right clear aligner solution tailored to each user’s unique needs and preferences. Here’s how the platform assists users every step of the way:

Personalized Assessment

Upon visiting the Straight My Teeth website, you are prompted to answer a series of questions to understand your specific dental goals and preferences. 

These questions cover essential aspects such as:

  • Age Bracket: Understanding the user’s age helps tailor recommendations, as certain aligner brands specialize in adult or teen orthodontics.
  • Primary Goals: Whether it’s correcting a bite issue or closing gaps, identifying the main goal directs users to brands with proven efficacy in those areas.
  • Primary Concern: Pinpointing the main orthodontic issue, such as crowding or spacing, allows for a more focused treatment approach.
  • Budget: Financial considerations are crucial, and users can find options that align with their budget constraints.
  • Preferred Treatment Mode: Users can select from remote treatment, a hybrid model, or traditional in-office aligner treatment, depending on their lifestyle and preferences.

Tailored Recommendations

Based on the answers provided during the assessment, Straight My Teeth leverages its expertise to recommend the best brands and products suited to each user’s individual needs.

Whether the goal is to address minor misalignment issues, correct more complex dental issues, or simply achieve a more confident smile, Straight My Teeth helps users navigate the myriad of clear aligner options available on the market.

Some of the key aligner brands you can find from the Straight My Teeth network include:

Dr. Smile
Dr. Smile
Dr Smile offers clear aligners that are celebrated for their rapid treatment process. They provide a convenient option for those seeking a faster route to a straighter smile.
Caspersmile aligners are recognized for offering an affordable solution without compromising on quality. Their treatment plans are designed to be cost-effective and accessible.
Invisalign is a pioneer in the clear aligner industry, requiring periodic in-office visits to ensure the treatment is progressing as planned. They offer a personalized approach with professional oversight.
Diamond Whites
Diamond Whites
Diamond Whites provides a hybrid model of treatment, combining the convenience of at-home aligners with the assurance of professional dental monitoring. Their aligners are designed for comfort and effectiveness over a period of 3-4 months.
NewSmile aligners are touted for their clear and less noticeable design. They offer a discreet way to straighten teeth, with an average treatment time of 4-6 months.
SmileWhite aligners provide a balance between remote treatment convenience and the reliability of in-office dental visits. They can treat a wide range of orthodontic issues with just a few in-person appointments.
Signature Smile offers clear aligners with a focus on affordability. They aim to make orthodontic treatment accessible to a wider audience without sacrificing quality or effectiveness.
Smile2Impress (Impress)
Smile2Impress (Impress)
Smile2Impress, also known as Impress, is known for treating a wide range of orthodontic issues, including complex cases. They utilize advanced technology and expert oversight to ensure successful outcomes.

Each of these brands brings its unique strengths to the table, catering to different needs and preferences in the journey towards a perfect smile. Moreover, you can choose between all-day and nighttime clear aligners, depending on your needs.

Streamlined Purchasing Process

Once users receive personalized recommendations, Straight My Teeth makes it easy for them to take the next steps.

Instead of spending valuable time researching each recommended brand individually, you will be seamlessly redirected to the respective websites of the recommended brands and products. This streamlined purchasing process ensures that you can confidently make purchase decisions without the hassle of extensive research or uncertainty.

There are essentially three key paths to follow when getting clear aligners from Straight My Teeth. They include:

Remote treatment

The remote treatment path is ideal for people who want discreet orthodontic treatment or are too busy to commit to dental office visits. The process begins by taking impressions of your teeth and sending them to the company before they use the impressions to fabricate your aligners.

Eventually, you will receive the aligners shipped directly to your location.

Hybrid treatment

The hybrid treatment path is ideal for people who can manage or do not mind a few dental office visits. This process begins by taking impressions by yourself or getting 3D intraoral scans done by an accredited dentist.

Once the aligners are ready, you can either collect them from the dentist or have them shipped to you — depending on the brand.

In-office treatment

Brands like Invisalign only work through accredited dentists. This means you have to get your scans done at the dental office, including the fitting, and monitoring of the treatment progress.

Time-Saving Convenience

By guiding you through a personalized assessment and offering tailored recommendations, Straight My Teeth ultimately saves time and effort.

Rather than sifting through countless reviews and comparing various clear aligner brands, you can rely on Straight My Teeth to provide expert guidance and curated suggestions.

This time-saving convenience allows you to focus your energy on what matters most — beginning your clear aligner journey with confidence and peace of mind.

In essence, Straight My Teeth acts as a concierge, guiding users through the maze of clear aligner options to find the perfect fit for their dental journey, saving them time and effort.

Can I Trust StraightMyTeeth?

StraightMyTeeth, once a direct provider of clear aligner services, has undergone significant changes in its business model, leading to questions about its trustworthiness and reliability. Towards the end of 2022, the company faced a wave of negative reviews, prompting a pivot to a different service approach.

Independent Publisher and Comparison Service

The company now identifies itself as an independent publisher and comparison service. This model involves providing information and comparisons on products, in this case, clear aligners, without being directly involved in the sales process.

It’s a platform that helps consumers make informed decisions by comparing different products and services in the market.

Monetization and Objectivity

StraightMyTeeth generates revenue through affiliate programs. This means they earn commissions when users purchase products through links provided on their site. You can compare the cost of clear aligners to determine if the ones recommended cost you higher or are fairly priced.

While they claim to maintain editorial independence and offer unbiased comparisons, the potential for bias exists because their income is tied to these affiliate relationships.

Potential Bias and Recommendations

Given this business model, there’s a possibility that StraightMyTeeth may not always present a complete or impartial list of the best clear aligners in the region.

Although some of the products highlighted are, indeed, excellent, as highlighted on our list of the top clear aligners of 2024, it is still worth noting that their recommendations might be influenced by which companies they have affiliate agreements with.

Bonus Point

If you were a StraightMyTeeth user and have been seeking a refund or require assistance in resolving your concerns, we found numerous Facebook Groups where people with similar concerns have been assisting each other.

A screenshot of a Facebook group called "Straight My Teeth - The Truth"

Simply open a Facebook account and request to join one of these groups to get the necessary assistance.

Bottom Line

If you are seeking clear aligners in the UK or elsewhere, it’s advisable to consult additional sources for reviews and comparisons. Independent review platforms like The Teeth Blog offer a broad spectrum of clear aligner reviews, providing accurate and honest feedback. Such a platform can be instrumental in helping you determine the right clear aligners for your needs.

In summary, while StraightMyTeeth can be a useful starting point, it’s crucial to cross-reference information and seek out independent reviews to ensure you make the best choice for your orthodontic treatment.


Does Straight My Teeth have clear aligners?

No, Straight My Teeth no longer sells clear aligners. They have transitioned to an independent publisher and comparison service, guiding users to third-party clear aligner brands.

How can I get a refund from Straight My Teeth aligners?

If you’re seeking a refund for aligners purchased through Straight My Teeth, you can dispute the payment through your bank or credit card company. You can also join social media forums or groups where individuals with similar experiences may share advice on obtaining refunds.

What does Straight My Teeth do now?

Straight My Teeth currently operates as a comparison service, providing information and guidance on various clear aligner brands. They help users find the right orthodontic treatment by comparing different products and directing them to the appropriate services.

Can I trust the recommendations on Straight My Teeth?

While Straight My Teeth strives for objectivity, users should be aware of potential biases due to affiliate relationships. It’s recommended to cross-reference with independent review platforms for a more comprehensive understanding.


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