SNOW is a well-known brand on the dental market, they have plenty of products, and all the reviews online point out the efficacy of their products. But is that really true?
We’re unpacking several of Snow’s most popular products and reviewing their main teeth whitening kits, so you don’t have to. Let’s begin!
Snow Teeth Whitening Overview

Snow is a U.S.-based company that claims they put their products through rigorous research and development to produce the highest-quality whitening system possible.
The brand offers a great variety of dental products (toothbrushes, toothpaste, lip treatments, etc.), but the bestseller it’s the Snow Teeth Whitening Kit.
The Snow teeth whitening kit is a peroxide-based whitening gel that’s meant to be used along with an LED light. The kit is an All-in-One product that includes:
- 3 wands of teeth whitening serum
- 1 Original LED whitening accelerating technology mouthpiece
- 1 wand of extra-strength whitening serum
Why Choose Snow for Teeth Whitening?
Thanks to the customer’s testimonies (and especially the Snow before and after teeth pictures attached) and our in-depth research, we can confirm that Snow offers a great range of dental-related products and that all the buzz made by the press (Allure, Elle) is 100% true.
Here are some of the reasons why, in our opinion, you should choose Snow Teeth Whitening among other whitening products:
- Dentist formulated
- Made for sensite teeth and gums
- No side effects
- Easy to use
- Affordable price
- Quick results
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Snow Teeth Whitening System: How Does It Work?
Probably the first question that comes to mind when reading about a product is why choose that one among others? Snow Teeth Whitening System is an advanced dentist-formulated system that is gentle on the enamel but also quickly on the results.
But, how does Snow teeth whitening work? Well, the formula is specifically designed with active ingredients that activate when touching your teeth, the agents in charge of doing that are able to bleach the teeth without damaging them as the serum works by penetrating your tooth enamel and oxidizing the stains and pigments embedded deep within your tooth. The system used for the Snow at home teeth whitening kit provides quick results because it combines the SNOW formulation with the LED technology that helps activate the formula more quickly, and that’s why you are able to start seeing the results in as little as a couple of uses.
But, does Snow Whitening work? It sure does! Snow whitening teeth works as shown by hundreds of Snow whitening before and after photos amazingly.
And what about safety, is Snow Teeth Whitening safe? Snow whitening products are gentle on enamel, they don’t contain any harsh chemicals as they are formulated for people with sensitive teeth. Besides, all the products are vegan, and although they are not certified gluten-free, they don’t contain any gluten-containing ingredients.
Regarding how to use snow teeth whitening, it’s very easy to use, as you only have to follow the Snow Whitening instructions included in the product packaging and also on Snow’s YouTube account:
Snow advises the following regimen to get the best results:
- Brush your teeth before each whitening session
- Whiten for 10-30 minutes a day
- Whiten your teeth once every day
- Whiten for 21 days in a row
Snow recommends starting out with their extra-strength whitening gel for the most dramatic results and then switching to the regular strength gel to maintain your new tooth color.
Regarding the rest of the products, each has its own instructions, but the Snow teeth whitening directions are the most “complicated” ones.
Snow Teeth Whitening Products
Now it’s time to dive into the Snow Teeth Whitening collection. In this section, we will go through every detail of each Snow Teeth Whitening product to check if what Snow reviews online said is actually true.
Snow Teeth Whitening Kit
The main offering at Snow is the classic Snow® At-Home Teeth Whitening (All-In-One Kit).

Price
$149
Wearing Time
10-30 minutes
Coupon
Get up to 40% OFF
This kit contains:
- Brush your teeth before each whitening session
- Whiten for 10-30 minutes a day (time varies based on your desired whiteness)
- Whiten your teeth once every day
- Whiten for 21 days in a row
This basic Snow Teeth Whitening kit will get you great results and it’s competitively priced, too. The LED light is powered by a charging cable that can connect right to your smartphone or other electronic device. This way, you can keep your phone handy for snapping progress pics and timing your treatment.
Snow V2 Wireless Kit
If you prefer not dealign with wires, there’s also a wireless version of the Snow Whitening Kit! The second-generation V2 Wireless Kit covers everything you can think of.

Price
$399
Wearing Time
10-30 minutes
Coupon
Get up to 40% OFF
Enjoy all the benefits of the classic Snow Teeth Whitening kit without wires! This improved device is water-resistant and travel-friendly, and self-sanitizing by using automatic UV light!
The Wireless Kit includes:
- The Wireless LED Accelerating Mouthpiece
- 2 Whitening Wands
- 1 Extra Strength Whitening Serum
The wireless combines the patent wireless mouthpiece convenience with the safest self-formulated serum and the LED Accelerating mouthpiece, which uses dual-light therapy (blue LED light for teeth whitening and red LED light for supporting your gums).
Snow LED Whitening Electric Toothbrush
If you want a daily-use whitening that also keeps your teeth clean, try the new Snow LED Whitening Electric Toothbrush. Based on the Snow toothbrush reviews, it’s the “Apple of Oral Care”.

Price
$149
Recommended Use
Every day, 3 times for 2 minutes.
Coupon
Get up to 40% OFF
Some of the toothbrush features are:
- Uses sonic technology
- 2-minute timer with 30-second intervals for better brushing
- 4 unique brushing modes (you can even attach the SNOW® Face Brush to clean your face with it)
- Long-lasting battery life
- Includes 2 LED brush heads
Snow Whitening Wands
Snow makes it easy to purchase top-ups of your whitening gel by offering refills of their Whitening Wands. They cost $29 to $31 (depending on if you choose the Sensitive or the Extra Strength wand), and this amount is good for over a dozen treatments.


Ready to take things up a notch? Enjoy unrivalled whitening power with Snow’s Extra Strength Whitening Serum available for $29 per wand and the Sensitive Wand for $31. This may be double the price of the regular formula, but this one’s twice as strong and you get twice as much.
Besides, you can save even more by buying packs or subscribing to Snow’s year plan ($99).
Snow Charcoal Floss

Snow offers the Charcoal Floss, 52 yards of bamboo fiber with activated charcoal for only $15. The goal of this floss is to help you get your teeth as clean and healthy as possible before your bleaching sessions. The activated charcoal helps to remove stains and toxins from between your teeth.
Be warned, however, that as of the writing of this review, Snow is out of stock of their Charcoal Floss, so there could be a delay on your order.
This just goes to show that Snow can make even something like dental floss a hot and fast-selling item! You’ll probably want to give this floss a try before it sells out again.
Snow Whitening Toothpaste

The Snow Teeth Whitening Toothpaste it’s the best toothpaste as a complementary product to the whitening kit as it can help you maintain the results you got with the Snow Whitening Kit. However, it’s designed to gently whiten your teeth without causing sensitivity, and it’s free of fluoride and sulfate without using beforehand the whitening kit.
You’ll only have to brush your teeth with it at least twice a day to start seeing the results. They come in packs of three tubes minimum (each tube lasts up to one month) and they cost $80. It might seem pricey but they are worth the price!
Snow Lip Care

Snow wouldn’t try whitening your teeth without showing some love for your lips, as well. After all, what good is a glowing white smile if it isn’t framed by a lush pout?
The Rejuvenating Lip Treatment is an age-defying formula that contains hyaluronic acid for a collagen boost and plenty of moisturizers like vitamin E, aloe, and shea butter. It’s an excellent pre-whitening conditioner that can keep your lips comfortable while you bleach your teeth, but it’s also great for your fingernail cuticles.
Snow Teeth Whitening Pros and Cons
As with all the products, there are some pros and cons regarding Snow Oral Care products. Here are some of the pros and cons we’ve seen of Snow Teeth whitening products:
- You can choose among a lot of whitening methods.
- Formulated for sensitive teeth.
- Easy to use.
- Great reviews on Snow Teeth Whitening online.
- Refund policy.
- Ships worldwide.
- Expensive compared to other teeth whitening products.
- You have to use it consistently to see the results.
Snow Teeth Whitening Before and After Results
One of the best ways to find out if a product is legit is by checking its customer reviews and photos of the results, as checking Snow teeth whitening before and after pictures can prove better if it actually works than what the brand says in its website; that’s why we consider this one of the most important parts of any Snow review. Check the before and after images below provided by customers to see the actual results provided by the brand’s products:





Snow Teeth Whitening Reviews By Customers
Another great way to confirm if a product is legit before buying it is by reading real customer reviews, as there are lots of them on the internet, and it’s very easy to check if they are real or not. Regarding Snow white teeth whitening reviews, you can find many on Amazon, Bestbuy and Trustpilot, and on average are great with four out of five stars on all platforms.
There are plenty of reviews, but the vast majority are Snow at home teeth whitening reviews that highlight its effectiveness and convenience compared to other teeth whitening systems. They also mention that the Snow whitener formula is perfect for sensitive teeth, as promised by the brand. Regarding the negative Snow whitening kit reviews, there are not many, but they all mention that they had problems with the device. If this happens to you, contact the brand as the product has a warranty.
Here are some examples of those snow whitening reviews we found helpful to read before buying any Snow teeth whitener product.
Snow Whitening vs Other Kits
If you think SNOW is not suitable for you, or you simply want to check other options before making the final decision, there are plenty of whitening products available online that provide similar results as Snow. In this section, we are going to compare the ones considered “the best” on the market to make your decision easier.
Hismile vs Snow Teeth Whitening
HiSmile is a well-known whitening brand that offers a wide variety of products to whiten your teeth. The bestseller is the PAP+ Teeth Whitening Kit, which is very similar to the one provided by Snow as it uses a LED light and a whitening serum. But, some differences between the products might make these whitening kits different.

The HiSmile whitening serum was formulated by the brand, like Snow. Still, it uses other ingredients, as HiSmile whitening is peroxide-free, making the formula less effective compared to the one used by Snow whitener. The method of use is the same as Snow: you only have to use it for 10 minutes, and you’ll be able to see the results in only 1 or 2 uses. The kit includes 6 serum pods so that you can use them as a maintenance treatment or for special occasions, but it doesn’t have an extra whitening treatment like Snow does.
What might convince you to buy HiSmile is its price, as it is a little more affordable than Snow, costing only $129.
To learn more about the brand, read our HiSmile review.
Smile Direct Club vs Snow Teeth Whitening
When comparing SmileDirectClub to Snow teeth whitening, it must be said that they are very similar products, but we have found some differences.

The first one is that the Smile Direct Club whitening formula is not meant to be used by people with teeth sensitivity as it is enamel safe, but the brand says you can feel teeth sensitivity after using the product. It uses the standard formula of hydrogen peroxide and mint flavor.
The second difference is that SmileDirectClub offers two types of whitening kits: one standard, with which you can see results after 1 week of use, and one premium, with which you can see results in one use, but the kit only includes serum for 2 weeks. Both treatments are meant to be used twice a day for 10 minutes.
The third and final difference is that the price is very low, as you can get any SDC whitening kit for only $45, and they offer, as we have mentioned before, more options than the rest of the brands listed.
Auraglow vs Snow Teeth Whitening
The last brand we will compare with Snow Teeth whitening is Auraglow, which may be the most different brand from the list.

Auraglow’s website does not provide much information about the formula used for its whitening kit. Still, we can confirm that it was formulated for tooth sensitivity, and it’s enamel safe. Based on what the brand claims, you can see results in only 1 week of use (longer than Snow), and, although the method of use is similar to Snow’s, you have to wear the mouthpiece for 30 minutes per day, a lot more time than any other of the brands listed.
Regarding its price, it’s the second more affordable, as it only costs $80, and the serum included is for 20 days of treatment.
Final Thoughts on Snow Teeth Whitening
Snow is clearly a more expensive line of at-home teeth whitening products. But we think it’s definitely worth it if you’re after some solid and predictable results. And while Snow’s oral care products are high-end, they also offer a basic whitening kit that’s very competitively priced. So they really do have a little something for everyone.
Another major benefit of using Snow is that you can bleach your teeth without a dentist’s prescription. Snow ships directly to your home and they can even ship on the same day you order. Their whitening bleach works quickly with the help of the LED light but it causes little to no sensitivity because of their carefully developed formula.
So given the great reviews of Snow and the versatility and range of their teeth bleaching products, we can definitely recommend this brand as one worth trying.
Does Snow Teeth Whitening Work?
The evidence is clear: Snow works!
Even better than coconut oil teeth whitening, Snow is an effective alternative to visiting the dentist for teeth bleaching treatments during the time of this national emergency where everyone is stuck at home, anyways.
Snow is even currently offering a discount of 25% at checkout if you use the code “STAYHOME.”
And transforming your smile with some at-home teeth whitening treatments is one of the best ways to use the spare time you have.
So if you’re on the hunt for the best at home teeth whitening kit, then Snow might be just right for you!
FAQ
Yes, Snow Whitening products are totally safe and FDA approved.
No, it doesn’t. Snow products are specifically formulated for natural teeth, the materials of dental work like crowns or veneers are different from tooth enamel and the formula won't probably work for them.
No, it doesn’t. Snow products are specifically formulated for natural teeth, the materials of dental work like crowns or veneers are different from tooth enamel and the formula won't probably work for them.
No, it doesn’t. As mentioned before, SNOW teeth whitening was formulated to be a safe product that doesn’t cause any damage to your teeth or mouth.
Yes, SNOW products are available in Target.
Yes, SNOW whitening has an app available on App Store and Google Play. The app is meant to help you use the teeth whitening kit and keep track of your progress.
Yes, it has a 5-year warranty and also offers a refund policy in case the product you received doesn’t work.
Sources
- Tooth Whitening: What We Now Know. (2014). Retrieved 15 July 2022, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4058574/
- Whitening. (2022). Retrieved 15 July 2022, from https://www.ada.org/resources/research/science-and-research-institute/oral-health-topics/whitening
- ADA guidelines for the acceptance of tooth-whitening products. (2000). Retrieved 14 June 2022, from https://www.researchgate.net/publication/11456676_ADA_guidelines_for_the_acceptance_of_tooth-whitening_products